Microsoft Advertising this week announced several new features at its annual Microsoft Advertising Elevate 2022 summit. The biggest announcement in Elevate was the addition of cashback promotions. Microsoft has been working feverishly on Edge and Rewards, and now it's turned into an ad. This is a new promotional offer that will incentivize shoppers with a discount on the purchase. Microsoft…

No one could have foreseen the pandemic and its implications for business models, industries and marketing strategies. This has defied existing B2B rules and ruined many great plans. What we need now is to put in place inbound and outbound lead generation strategies that will open the door to new customer segments and potential sales. 1. Rediscover the journey: As…

1. Host virtual events Live virtual events are a great way to engage and talk with customers and potential leads in real time. Use live events to share solutions, answer questions, or highlight updates that are of real value to people. 2. Post content to stay active on your LinkedIn feed It is important to participate in the various features…

Over the past decade, the adoption of social media as a tool for awareness, sales, and customer relationship management has shifted from big brands to family-run stores on Main Street. While some people create an account just to connect with friends, social media is becoming more connected to the business. Popular social media platforms have integrated a wide range of…

The main difference between brand marketing and product marketing is represented by their connotations. A product is a material or service that a company sells by communicating its marketing message and campaigns. On the other hand, a brand is a person or image that sells a company. Both types of marketing go hand in hand for sustainable business growth. However,…

If you know how to make money with affiliate marketing, your efforts will always pay off. This is a business strategy that can help you leverage your experience in your industry, reach a wider audience, and create a recurring income stream. But before you get into affiliate marketing, you need to understand what it is and how it works. This…

For most of the past decade, the founders of software startup Convex have been working at Dropbox, where they helped accomplish the mind-boggling feat of migrating billions and billions of gigabytes of user files from the Amazon cloud to an internal system they built. Now they are tired of the limitations of this technology. “We have built some of the…

Interviews with Fortune 500 marketing leaders in consumer and B2B companies revealed that many companies are prioritizing market research to identify contextual segments and find alternative ways to reach target audiences as marketers plan for a world without browser cookies. The group found that marketers make, on average, about five changes to their technology investments to address the cookie issue.…

In the UK, more than three-quarters ( 79%) of marketers say business-to-business (B2B) marketing is very important to business growth, and more than half ( 64%) want to upgrade their digital marketing plans this year, according to Appetite Creative Solutions' second annual B2B marketing survey. Key media channels considered effective in 2022 include digital channels outside the home ( 24%), podcasts ( 24%), print…

Most companies strive to be at the top of Google Maps, as that is where the majority of consumer attention gravitates. The map display is impossible to miss and visually dominates the top of search results when Google determines that the search performed contained local intents. To be found on Google Maps, your business must have a Google My Business…