Google recently announced the promotion of one of its employees to oversee the company's operations. Shailesh Prakash was appointed general manager of the aforementioned business unit of Alphabet Inc. owned by the digital giant. As recently revealed, the new general manager of Google's news division worked for the Washington Post. On Wednesday of this week, it was revealed that he…

If you're a marketer or business owner, you've probably come across the term "Buyer Personas" several times when reading articles, watching videos or listening to podcasts. We also use the term in almost all marketing topics. And, just to be clear, it's not just another buzzword we like to throw around - it's actually an incredibly useful tool that can…