Localizing the Big Screen: IMAX Leverages AI to Expand Content Accessibility
As the demand for non-English content surges worldwide, IMAX is turning to artificial intelligence (AI) to scale its localization efforts and expand the global reach of its original productions. This move comes in response to a rapidly growing entertainment industry, with non-English content gaining ground even in traditionally English-speaking markets. According to a recent PwC report, the entertainment sector saw…