Here are some tips for creating a balanced content marketing strategy that will help you generate leads and ultimately turn them into buyers.
1) When creating content, be guided by a specific goal:
The main goal of any program is to make available the right set of content that resonates with your target audience. During the content planning process, set goals and objectives for your content, as well as content topics that your organization will focus on during the marketing cycle.
2) Make the process manageable.
Ensuring content development is manageable is more than just a scope constraint. In order to have a truly sustainable content program that fuels your marketing plan, you need to carefully examine the resources and tools at your disposal and assess any challenges your organization has faced in the past with content development.
3) Your decisions should be based on your data
To make sure your content will help achieve the strategic goals you set during your planning process, you need a way to measure the effectiveness of your content. Develop a content scorecard for each of your marketing campaigns that lists key performance indicators (KPIs) to track.
via forbes.com
