Apple’s iPhone 15 is gearing up for a massive production, with the tech giant ordering a whopping 85 million units from suppliers. The move comes as a surprise to some, as global economic turbulence and declining smartphone sales raise concerns. However, Apple remains steadfast in its strategy to ensure a steady supply of its highly anticipated device.
The decision to maintain a similar production volume as the iPhone 14 line from the previous year is a testament to Apple’s confidence in its product’s appeal. The company is even considering a heftier price tag for its Pro models, aiming to boost overall revenue.
As the world’s largest company by capitalization, Apple’s production plans have far-reaching implications for its suppliers. Companies like Samsung, TSMC, Foxconn, LG, and others are closely intertwined with Apple’s success. Any shift in iPhone production can impact these partners significantly.
In recent years, Apple had initially planned to sell 90 million iPhones annually. However, unforeseen challenges led to adjustments. In 2021, a chip shortage disrupted production plans, and the following year, strict control of the COVID-19 pandemic in China caused further adjustments.
Production complications have also arisen from some of Apple’s partners. Issues with CMOS camera sensors for the base iPhones led to a reduction in the order by approximately 2 million units. Furthermore, Apple’s desire to create a bezel-less iPhone has caused screen manufacturing problems for the iPhone 15 Pro and 15 Pro Max by LG, potentially resulting in a shortage at launch.
Despite these challenges, Apple remains a force to be reckoned with in the smartphone market. The company’s ability to adapt and innovate continues to drive demand for its products. As consumers eagerly await the release of the iPhone 15, the tech world is on the edge of its seat, anticipating yet another groundbreaking device from Apple.
