Few marketing initiatives over the past decade have been accompanied by such high-quality PR as digital transformation. It is seen as the necessary antidote to a disrupted and digitized world, but part of the reason it has escaped scrutiny is that it is a process, not a task. Most companies are “transforming” rather than transformed. At its best, digital transformation…
1. Storytelling Marketing In a rapidly changing world, it is not easy to promote your brand. The best choice is to humanize your brand. Humanity is the new premium, and businesses can no longer be faceless entities. People are looking for something understandable and close as the world becomes more technologically advanced. Brand storytelling is the key to connecting and…
1. Use Social Media Marketing Your marketing strategy will be incomplete if it is not optimized specifically for social media. But at the same time, social media marketing allows you to interact with existing customers and attract new ones. 2. Visual strategy Your marketing campaigns should have a well-defined visual strategy, as most digital marketing channels rely on visuals more…
In-search advertisements Search Ads allows you to place your ads on various search engines including Google, Bing, and Yahoo! When the user enters a set of words that are related to your advertising campaign into the search bar, he will see your ad. Ads in social networks Social networking sites like Facebook, LinkedIn, Instagram, and Pinterest allow brands to advertise…
1. Hotjar Hotjar is an all-in-one quality data collection tool. Hotjar offers webmasters and SEOs a variety of tools to help you create heatmaps, track funnels, and user surveys. they are easy to use and free for everyone. 2. Google Analytics Understanding user behavior is critical to optimizing your site. Google Analytics allows webmasters to track user behavior as they…
NFT marketing services are essential for entrepreneurs and business people who are looking to expand the NFT market. The strategies implemented for marketing will play an indispensable role in improving business prospects. 1) PR strategy The most important strategy to implement is the publication of press releases. This will help your business to a greater extent, as you will be…
Since the outbreak of the coronavirus, we have seen a huge increase in e-commerce. Fundamental to this growth is the number of online stores on platforms like Shopify. Between March 2020 and January 2022, the number of stores on Shopify grew by 201.53 percent. The Shopify e-commerce platform is a huge platform for entrepreneurs who want to launch their online…
Google's new search feature works with 'near me' searches on mobile. People search next is not a replacement for another feature. It is an addition to Google mobile search features such as "People Also Ask", "People Also Search", "Refine This Search", and "Related Searches". So far, this feature is available on mobile devices in the US for English-language queries. This…
1) Trend 1: Conversational Marketing The use of chatbots is on the rise. Chatbots are a form of artificial intelligence that can be customized to interact with customers. People need quick answers to their questions, and chatbots have become a great solution to this problem. This is incredible because, according to the 2018 Lead Response Report, responding to a new…
Disney teams up with Standard Media Index “Amid an industry-wide bid to improve measurement, Disney Advertising Sales struck a deal with Standard Media Index, a source of ad spending data, to help better understand the Mouse House’s revenue and audience,” Ad Age’s Ethan Jakob Craft reports. Essential context: “Supported by SMI’s expenditure data representing around $90 billion worth of major…
