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    • 28-10-21

    Ad spends migrate online, but are brands digital-ready?

    Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a splash All the projections — from India and worldwide — say the same thing. That digital will drive the advertising rebound in 2021. According to GroupM’s estimates, ad revenue for digital media companies (notably Facebook and Google) will surge 14.1 per cent…

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    • 09-10-21

    72% of shoppers more likely to return to brands with strong online communities

    Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community,  This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that almost two-thirds (63%) admit they…

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