A research report on the state of B2B influencer marketing in 2022 and beyond. According to the report, Influencer marketing works for the vast majority of marketers. Research from Lee Odden's TopRank Marketing blog shows that 86% of B2B brands are successful with influencer marketing. Through influencer marketing, B2B brands are achieving results ranging from increased brand awareness and reputation…

Every time you think it's safe to make plans and leave Covid behind, another variant emerges to ruin your efforts. This time it is variant VA.5, a sub-variant of Omicron and the most infectious version of the virus to date. The strain re-infects people who have already encountered the previous variants once or even twice. While hospitalizations are much lower…

At the FY-23 Q1 earnings call, Tech Mahindra revealed that they are building a culture of innovation and new services, such as metaverse, along with delivering differentiated and more futuristic solutions. Tech Mahindra CEO C P Gurnani said the company is taking bold steps in developing some new capabilities, including 5G, Metaverse and Makers Lab, which they have successfully built…

YouTube is shortening the copyright appeal process, which should help reduce the impact of false claims. Now, if you get a copyright claim that causes YouTube to block your video, you can speed up the process of getting it visible again. In the following sections, we'll look at how the copyright challenge process works, how the process changes, and how…

Google has updated Search Central's guide for managing the display of title tags in search. The update didn't change the guide itself, but it greatly simplified it and eliminated numerous ambiguities in the wording that made it difficult to understand. Google Changes Title TagsTitle tags are meta elements whose purpose is to describe what a web page is about. They…

Twitter allows people to untangle themselves from tweets with a new feature called inattention. Inattention allows people to disengage from a conversation they don't want to associate with. It's a step up from muting the conversation because it removes the link to the mentioned person's account and prevents others from mentioning them in the same conversation again. Here's more on…

Google Ads optimization ranking, a favorite feature among advertisers, is now compatible with Performance Max campaigns.Google is rolling out six new features for Performance Max campaigns, including the long-awaited Optimization Ranking. Advertisers now have a quick and easy way to identify areas for improvement before a Performance Max campaign is launched. In addition, new explanations will help answer questions about…

Making a name for yourself in a competitive market can be difficult. Standing out from the crowd is never easy, and it can be incredibly difficult when you're up against competitors who are equally determined to succeed. But there are ways to set yourself apart and establish yourself as a leader in your field. You can also take steps to…

Inflation isn't likely to go down anytime soon, so it's likely that your employees will be demanding higher wages to keep up. According to a recent report by Beqom, a compensation management software company, two-thirds (66 percent) of employees say inflation has outpaced the wage growth they achieved last year, and that American workers' wages have jumped an average of…

Your Employees Hate Monitoring. Learn how to humanize Performance TrackingIllustration: Getty ImagesIf your employees feel like they're under constant surveillance, you're less likely to retain them. When it comes to performance monitoring, especially in remote, hybrid and asynchronous work environments where managers may not see their employees physically, some monitoring methods are controversial. According to a May 2022 survey of…