Backlinks are still very important in 2022 and are essential to maintaining an effective and long-term SEO plan. Nearly 41% of large organizations say that link building is one of the most difficult SEO practices for them. However, over the past few years, we have seen the development of new approaches to link placement that have increased the relevancy of…

Crypto marketing services are essential if you want to be successful in a rapidly saturated field. Companies need marketing exposure to get the information they need to attract investors and customers, and this is where a crypto marketing firm can help. BDC Consulting BDC Consulting, operating since 2011, is the largest crypto marketing consulting company in existence. The team showed…

Once upon a time, marketers developed a strategy based on the technical characteristics and benefits of their product or service. But much more important today is how brands create and build powerful goals. While the move to targeted marketing can be a radical change for an industry, a brand's purpose is a measure of the current market and its consumers.…

1. Take social proof to the next level From a B2B perspective, proximity campaigns work very well. If you have a satisfied customer in a particular industry, it is very effective to connect with other potential customers in the same industry that they know. The closer a happy customer is, the greater the value of social proof. 2. Target Opt-In…

1. Identification Dropping Off Customers You may have 1,000 visitors visiting your site each week, but only 50 of them request more information. What happens to the remaining 950 and why do they leave without taking any action? This analysis will be an important step to improve your strategy. 2. A/B testing Third-party data can tell you a lot about…

A startup, like any other company, should be engaged in PR - this can pay off well by attracting new customers, partners, investors, and talents. In general, the founders are aware of the impact of communications on their business, but some of them still consider themselves PR people. However, the desire to implement self-guided PR is often based on a…

People have worked for decades on behalf of fossil fuel companies to help block climate change policies. Now public relations firms are under pressure to abandon their oil and gas clients and get on with the planet. Activists have recently turned their attention to Edelman, the world's largest PR agency, which has worked with ExxonMobil, Shell, and the American Petroleum…

Russian PR trade body the Association of Consulting Companies in the Field of Public Relations (AKOS) has been suspended from the International Communications Consultancy Organisation (ICCO) following Russia's invasion of Ukraine. In a statement, ICCO said the decision was taken by its Executive Committee and applies "indefinitely, with immediate effect". Nitin Mantri, ICCO president, said: “Our thoughts are with all…

Brands are always strategizing for breakthroughs that head towards greater reach. However, they often lack the fundamental steps by which they attract more customers. "When I was looking for Phonexa, that was exactly what I was aiming for – a simple lead generation process and, as a result, a seamless experience for lead generators, publishers, buyers, and prospects", - says…

An educational robot can be defined as a learning assistant that uses real-life educational models to help students of all ages acquire new skills in science, technology, engineering, arts and mathematics (STEAM), linguistics, computer programming, geography, and geography history. Key Insights & Findings from the report: - The non-humanoid product type segment accounted for the largest revenue share in 2020…