Most companies strive to be at the top of Google Maps, as that is where the majority of consumer attention gravitates. The map display is impossible to miss and visually dominates the top of search results when Google determines that the search performed contained local intents. To be found on Google Maps, your business must have a Google My Business…

LIQUID SOUL, a company is known for more than two decades as a leader in ethnic inclusion in the workplace, announces the creation of a new division, LIQUID SOUL POLITICO, with a focus on the political landscape and critical issues affecting underrepresented communities. LIQUID SOUL POLITICO will spearhead culturally significant campaigns that will transform political activity and interaction. According to…

For small businesses, the best social media management tools lay the foundation for their success. They make it easy to schedule social media posts, respond to comments, track the success of your social strategy, and more. By using social media management software, you can also save a huge amount of time, energy, and money. – NapoleonCat NapoleonCat includes a powerful…

Backlinks are still very important in 2022 and are essential to maintaining an effective and long-term SEO plan. Nearly 41% of large organizations say that link building is one of the most difficult SEO practices for them. However, over the past few years, we have seen the development of new approaches to link placement that have increased the relevancy of…

Crypto marketing services are essential if you want to be successful in a rapidly saturated field. Companies need marketing exposure to get the information they need to attract investors and customers, and this is where a crypto marketing firm can help. BDC Consulting BDC Consulting, operating since 2011, is the largest crypto marketing consulting company in existence. The team showed…

Once upon a time, marketers developed a strategy based on the technical characteristics and benefits of their product or service. But much more important today is how brands create and build powerful goals. While the move to targeted marketing can be a radical change for an industry, a brand's purpose is a measure of the current market and its consumers.…

1. Take social proof to the next level From a B2B perspective, proximity campaigns work very well. If you have a satisfied customer in a particular industry, it is very effective to connect with other potential customers in the same industry that they know. The closer a happy customer is, the greater the value of social proof. 2. Target Opt-In…

1. Identification Dropping Off Customers You may have 1,000 visitors visiting your site each week, but only 50 of them request more information. What happens to the remaining 950 and why do they leave without taking any action? This analysis will be an important step to improve your strategy. 2. A/B testing Third-party data can tell you a lot about…

A startup, like any other company, should be engaged in PR - this can pay off well by attracting new customers, partners, investors, and talents. In general, the founders are aware of the impact of communications on their business, but some of them still consider themselves PR people. However, the desire to implement self-guided PR is often based on a…

People have worked for decades on behalf of fossil fuel companies to help block climate change policies. Now public relations firms are under pressure to abandon their oil and gas clients and get on with the planet. Activists have recently turned their attention to Edelman, the world's largest PR agency, which has worked with ExxonMobil, Shell, and the American Petroleum…