Google's new search feature works with 'near me' searches on mobile. People search next is not a replacement for another feature. It is an addition to Google mobile search features such as "People Also Ask", "People Also Search", "Refine This Search", and "Related Searches". So far, this feature is available on mobile devices in the US for English-language queries. This…
1) Trend 1: Conversational Marketing The use of chatbots is on the rise. Chatbots are a form of artificial intelligence that can be customized to interact with customers. People need quick answers to their questions, and chatbots have become a great solution to this problem. This is incredible because, according to the 2018 Lead Response Report, responding to a new…
Disney teams up with Standard Media Index “Amid an industry-wide bid to improve measurement, Disney Advertising Sales struck a deal with Standard Media Index, a source of ad spending data, to help better understand the Mouse House’s revenue and audience,” Ad Age’s Ethan Jakob Craft reports. Essential context: “Supported by SMI’s expenditure data representing around $90 billion worth of major…
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a splash All the projections — from India and worldwide — say the same thing. That digital will drive the advertising rebound in 2021. According to GroupM’s estimates, ad revenue for digital media companies (notably Facebook and Google) will surge 14.1 per cent…
Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that almost two-thirds (63%) admit they…
