1. Goals
The list of main goals should look something like this:
– Generation of qualified leads
– Increase brand awareness
– Increase retention
– Increasing customer engagement
– Turn potential customers into loyal customers
– Develop thought leadership
2. Audience.
Know who you are talking to so you know what they want to hear from you. It is important not only to determine the content of your content but also who this content will be aimed at.
3. Set goals for each of your goals so you know what success looks like.
For example, if the goal is to build authority, then:
– Reach out and interview other people in your industry, share this content on your site and promote it.
– Share educational content, practical tips and more.
4. Resources.
Find out how much time, money, or staff you have available to create and promote content. Start with your budget, goals and objectives with your content strategy.
Need more resources? Sites like Upwork and FreeUp can help with any content or virtual assistant needs.
via searchengineland.com
