1. Use Social Media Marketing
Your marketing strategy will be incomplete if it is not optimized specifically for social media. But at the same time, social media marketing allows you to interact with existing customers and attract new ones.
2. Visual strategy
Your marketing campaigns should have a well-defined visual strategy, as most digital marketing channels rely on visuals more than text. You can include many visual elements in your marketing, including images, videos, AR and VR technologies. While video is currently dominating, it’s important to have a comprehensive visual strategy tailored to your audience and their preferences.
3. Invest in SEO (text and voice search)
Investing in search engine optimization is easy for e-commerce marketers. SEO is a multifaceted strategy that can help you advertise and grow your brand. People do everything with the help of search engines. Hence, investing in SEO can help increase website traffic, generate quality leads, and improve user experience.
4. Optimize Your Email Marketing Strategy
Email is an incredibly effective e-commerce marketing tactic, especially when it comes to generating leads. The only downside is that the recipient is generally not interested in your product and the email may only randomly interest them.
via seller.alibaba.com