Marketing—in particular, email marketing—must constantly reinvent itself in order to drive more leads, conversions, and sales. This is where dynamic content can help us.
Dynamic content is a personalization tool; the content of the email changes depending on who is viewing the email.
To create dynamic content, the first thing you need is data because dynamic content changes according to the personal data your recipients shared with you when they signed up for your newsletter.
Dynamic content can be your first step towards a profitable conversion marketing funnel, where even the least engaged of your contacts will see what interests them. Since dynamic content increases engagement by changing according to data, it has the potential to predict customer desires and turn a one-time purchase into a long-term relationship.
Using dynamic content, your email campaigns show recipients exactly what they’re interested in seeing and buying, without having to check email text full of information, products, and offers that aren’t relevant to them. This improves the conversion rate of your sales and creates the conditions under which your recipients are eager to receive and open your email marketing campaigns and click on your calls to action.
via marketingprofs.com
