Facebook’s Professional Profile Mode is now available to users around the world, allowing everyone to showcase their skills and abilities in new ways.
First released last December for U.S. citizens only, Facebook’s “professional mode” is a profile setting that provides access to features that were once exclusive to Pages.
Professional mode eliminates the need to create a Facebook page to get your content in front of a wider audience.
Professional mode includes features ranging from monetization capabilities to creative tools and educational resources.
Let’s take a look at what you get when you activate this free Facebook add-on.
What do you get with Facebook professional mode?
New ways to make money
Professional Mode offers users new ways to make money as content creators.
Drums Play on Facebook: A bonus program that allows U.S. creators to make money from drums.
Stars: Similar to Twitch bits and TikTok virtual giveaways, Stars allows eligible creators in a professional mode to earn money directly from fans.
Internet advertising: Make money by running ads before, during and after longer videos. Facebook is also testing reel ads.
Subscriptions: allows fans to increase their support for creators with monthly subscriptions and allows creators to share content only with subscribers.
New ways to build an audience
Professional Mode helps creators expand their audience in the following ways:
Recommendations: Facebook can recommend your content in the “Recommended for You” section.
Top Fans: Highlights your most enthusiastic followers with a special icon next to their name.
Invites: You can send direct invitations for people to follow your profile.
Notifications: Get alerts on popular posts so you can jump in and interact with commenters.
Collabs: You can work with other creators to co-create a reel.
Boosts: Facebook is testing the ability to boost relevant content as ads.
New ways to create and learn
Professional Mode provides access to the following creative tools and educational resources:
Professional Dashboard: Gather all your performance data in one place, including reel analytics and monetization insights.
Profile Categories: You’ll have the ability to add a professional category to your profile that shows up when people search for you by name.
Post Composer: Plan your posts in advance and review recommended times for optimal scheduling.
Creator Support Center: access support and educational materials for help with common issues creators have to deal with.
Availability
Facebook Professional Mode is now available to all users. Follow the steps below to activate it:
Here’s how you can turn on professional mode:
Go to your Facebook profile.
Under the profile header, click or tap the menu button on the right.
Click or tap the Enable Professional Mode button.
To confirm, click or tap the Enable button.
