1. Correct optimization
Back in 2011, Google launched a Panda update to eliminate black hat SEO tactics. In a nutshell, SEO black hat tactics aim to increase the ranking of a site or page in search engines by violating search engine rules. Therefore, optimization should be taken seriously.
2. Use your links
Domain authority (which determines how a website ranks in the SERPs) depends on the credibility of your content from other trusted sources linking to it. You can measure your domain authority with SEO tools like Moz and Ahrefs.
3. The Importance of Meta Description Copywriting
Meta descriptions, displayed in SERPs below the page title, are a key element of click-through rate optimization. Make sure the descriptions of the content on your page are clear, concise, and attractive. A well-written meta description can encourage your audience to click on your listing and not others.
via searchenginejournal.com
