Search Engine Optimization (SEO) involves the use of tools that will increase a website’s ranking or organic search results on search engines such as Google, Bing, and Yahoo. It includes techniques that you can apply to your website to get more visitors.
Google Featured Snippet is a search engine result block that contains concise information that helps users quickly get answers to their questions, and also displays various links to web pages. Google Featured Snippet usually includes information from official websites or news articles.
The Google search algorithm uses different metrics to determine which result is displayed in a Featured Snippet. A combination of high-quality content, links, and exact match anchor text can help you rank higher in that position for your target keywords.
Often people search for questions and simply list down keywords that they are looking to rank well in the Google Featured Snippet. For example, if you visit BMW’s official website, their content consists of a few FAQs that provide answers to the common questions users ask about this car brand. Similarly, you need to do a little research on tools like Answer The Public or Exploding Topics and find out the questions that people are asking in your niche.
Follow these simple steps to optimize your website for Google Featured Snippets and get ahead of the competition. If you don’t have an SEO team, consider hiring one to optimize your website.
via news.elearninginside.com
