Disney teams up with Standard Media Index
“Amid an industry-wide bid to improve measurement, Disney Advertising Sales struck a deal with Standard Media Index, a source of ad spending data, to help better understand the Mouse House’s revenue and audience,” Ad Age’s Ethan Jakob Craft reports.
Essential context: “Supported by SMI’s expenditure data representing around $90 billion worth of major media buyers’ spending, the new Pricing Intelligence Suite tool will allow Disney’s ad sales arm to examine CPMs, or the cost of reaching 1,000 viewers, across over-the-top streaming, connected TV and digital video.”
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WPP’s ‘very strong’ third quarter
“WPP had what CEO Mark Read described as a ‘very strong’ third quarter, with the agency holding company now seeing results that exceed 2019’s levels across each of its business lines,” Ad Age’s Brian Bonilla reports.
Essential context: “The London-based owner of agencies including Mindshare, Ogilvy and VMLY&R reported third-quarter like-for-like revenue less pass-through costs of 2.64 billion pounds ($3.65 billion), up 15.7% from a year earlier, and up 6.9% over the third quarter of 2019. WPP now expects its like-for-like revenue to rise 11.5% to 12% this year, up from an earlier forecast of 9% to 10% growth.”
Via adage.com
