The best CRM software has features that make marketing, sales, and customer service easier. With the right lead and lead information, you can easily increase your revenue streams. What you should pay attention to when choosing software for lead generation:
1. Automation
Whether it’s generating business leads or applying a lead scoring model, CRM tools perform repetitive tasks related to lead management. Therefore, your sales strategy should use automated processes. This frees up your sales team to focus on the most viable leads.
2. Integrations
Lead generation tools do not exist on their own and must be able to access information in your existing software – accounting, customer support, and marketing.
3. Analytics
Tracking multiple performance metrics such as lead conversion rate, price-to-close ratio and average deal size shows you where you are and helps you reach new goals.
via fool.com
