Brands are always strategizing for breakthroughs that head towards greater reach.
However, they often lack the fundamental steps by which they attract more customers.
“When I was looking for Phonexa, that was exactly what I was aiming for – a simple lead generation process and, as a result, a seamless experience for lead generators, publishers, buyers, and prospects”, – says David Gasparyan, the Founder & President of Phonexa
With that in mind, here are five ways you can improve your lead generation game.
Optimized customer touchpoints
SEO pages are usually the first interaction a potential customer has with a brand. Therefore, it is very important to make sure that your product landing pages are user-friendly and fully optimized to inform visitors about how your product will solve problems without an overbearing sales pitch. A form that promises and delivers valuable content is a reliable way to get information from potential buyers to sell to later attract them.
Data-driven content is critical
“Potential partners need to know how much value you can provide to their company before they commit to using your products or services in the long term.
However, you should always think ahead and communicate this value to your potential clients in a variety of formats. For example, if you are trying to inform your potential clients about your services, you can use videos and blogs. To further push potential customers in the middle of the sales funnel, offer white papers, brochures, and e-books”.
Consistent and personalized reach
It is highly recommended to send personalized weekly or bi-weekly newsletters and email newsletters to generate interest from potential customers.
Freemiums to win
“During the recent insurance technology conference InsureTech Connect, my company ran an exclusive promotion for a free three-month trial of our marketing automation suite for all attendees who were interested in trying out our marketing solutions. This direct incentive allowed our target audience to get their hands on our suite of products without strings attached. It was a huge success and led to many new leads and partnerships with several leaders in the insurance industry”.
AI for things you can’t control
Artificial intelligence and call center analytics are powerful tools that increase conversions and lead retention.
