Knowing the latest digital marketing trends is fundamental to the success of your business’ marketing strategy. We invite you to check out the latest trends.
1. Ethical Marketing
Technological advances in the marketing industry have come a long way: from artificial intelligence tools to advertising technologies, processes are being optimized, and efficiency is increasing every day.
However, the main problem behind advertising technologies is the “black box” models that marketers use to advertise to consumers. The exact workings of these models are not transparent and can create biased algorithms that can harm your paid ad campaigns rather than help.
Rhys Cater, Managing Director of Precis Digital, believes that adhering to current ad regulation standards is not enough. He says:
“As algorithms in ad platforms become more powerful, and our reliance on them increases, our ability to understand and control how ads are served is diminished. As advertisers, we must challenge the results that algorithms and platforms present to us with both consumer welfare and performance in mind.”
2. Marketing in the metaverse
The world of the metaverse is still relatively new to all of us, marketers included. However, many marketers are beginning to realize the benefits and potential rewards of marketing in this virtual world.
Jemima Myers, marketing consultant and founder of Social Chameleon, compares this to Instagram in the early 2010s. She says:
“Strike now whilst competition is low, interest is high and the opportunity to mark your brand as an innovative enterprise is still hot! “
3. Micro and nano influencers
Any marketer will tell you that we live in the world of influencer marketing and micro- and nano-influencers play a big role in this area at the moment.
The rise in value and fall in consumer popularity of medium and macro-influencers over the past year has led more companies to allocate large budgets to marketing nano and micro-influencers. And this trend is worth paying attention to!
via startups.co.uk
