1) Trend 1: Conversational Marketing
The use of chatbots is on the rise. Chatbots are a form of artificial intelligence that can be customized to interact with customers.
People need quick answers to their questions, and chatbots have become a great solution to this problem. This is incredible because, according to the 2018 Lead Response Report, responding to a new lead within five minutes is absolutely essential. However, only 7% of companies manage to do this.
2) Voice support
A recent survey by Canalys put the estimated number of smart speaker owners at 66.4 million in the US and 133 million worldwide. Voice search is now one of the best search methods available. No wonder companies have begun to struggle to optimize their websites and content for speech search.
3) video content
According to HubSpot, the video marketing trend has skyrocketed in 2019, with 81% of businesses using video as a marketing tool, as it is easier for a shopper to consume video content than text. This is a notable increase of 18% over the previous year’s estimates.
4) Influencers
Increasingly, we are seeing companies teaming up with influencers from their respective niches in an attempt to expand their presence. And with good reason, as influencer marketing is a tool that allows you to partner with a social celebrity whose existing audience can be overwhelmed with potential customers. The key is to find the right influencers who share the same values as your brand.
5) Facebook ad marketing
Facebook lead ads are essential to any social media marketing strategy and are a great way to generate leads for your business, especially on mobile devices. Facebook stores the data of each user and if he is interested in your product, Facebook will automatically transfer this data to you. All they have to do is agree to share their details in exchange for the information they want from your ad.
via snov.io
