LinkedIn has released three pages of updates that allow businesses to facilitate more meaningful connections with their audiences.
Businesses can create more engaging content with post templates, guide the direction of the conversation with attached comments, and highlight their most important values with a new ‘commitment’ section.
These updates have been rolled out for a month, so you may have access to them already. If you’re not familiar with them, check out the latest details below.
1.Publish templates for LinkedIn pages
Companies now have an easier way to create rich LinkedIn page content with customizable templates.
Post templates are available directly in the LinkedIn app without downloading additional tools.
Start creating a post and click the “Use Template” button. Then you can customize the background, choose a font, add text, attach links, and more.
2.Pinned Comments.
Companies can now highlight their favorite comments on posts by pinning them at the top of the comments section.
On the blog, LinkedIn suggests using pinned comments to keep the conversation on topic:
“With pinned comments, you can direct the conversation you want to see on any of your brand’s posts. Pinning any comment on a post will permanently post that comment at the top of the thread, so everyone who sees the post will see that comment first.”
You can change the attached comment at any time to keep the conversation flowing or change its direction.
З. Commitment
Businesses can use the new section of the LinkedIn page dedicated to highlighting company value.
“Our Recommended Commitments” is a new section of LinkedIn Pages where your organization can showcase its most important values to job seekers and potential partners.
You can include up to five commitments in your commitment section, such as:
Diversity, Equity and Inclusion
Career development and training,
Work-life balance
Social Impact
Environmental Sustainability.
LinkedIn will present your commitments in the About section of your page.
You’ll be able to add content that demonstrates your company’s values, including videos, reports, certifications and blog posts.
