Meta’s microblogging platform, Threads, has officially hit a milestone that solidifies its place in the social media landscape: 100 million daily active users. The achievement, announced by CEO Mark Zuckerberg on Monday, marks a sharp ascent for a platform that only launched last year. Threads now boasts 300 million monthly active users, up from 275 million in November.
The rapid rise of Threads has been significantly fueled by the exodus of users from its primary competitor, X (formerly Twitter). As X wrestles with controversies and user dissatisfaction, Threads has emerged as a compelling alternative. The platform’s smooth integration with Instagram and frequent feature rollouts have played a pivotal role in attracting and retaining users.
For the first time, Meta has shared Threads’ daily active user count, a key metric that highlights how often people engage with the platform beyond just signing up. This surge in engagement is no accident—Meta has been relentless in improving the user experience. From customizable feeds to curated “starter packs” of accounts for new users, Threads has been optimized to feel fresh and dynamic.
Rival platforms like Bluesky, which recently surpassed 25 million users, have also benefited from X’s decline, but Threads appears to be leading the charge. Meta’s Head of Instagram, Adam Mosseri, noted that Threads has consistently attracted a million new sign-ups per day over the last three months.
Strategic feature additions have bolstered Threads’ appeal. Users can now adjust their default feed settings, ensuring they see the content they want without unwanted noise. This user-centric approach positions Threads as an adaptable platform, contrasting with X’s sometimes polarizing changes under Elon Musk’s leadership.
The question now is whether Threads can sustain this growth and continue pulling users away from X and other platforms. For now, the numbers speak for themselves: 100 million daily active users is a clear sign that Threads has woven itself into the social media mainstream.
For more on this milestone, you can read the full article on TechCrunch.
