Interviews with Fortune 500 marketing leaders in consumer and B2B companies revealed that many companies are prioritizing market research to identify contextual segments and find alternative ways to reach target audiences as marketers plan for a world without browser cookies.
The group found that marketers make, on average, about five changes to their technology investments to address the cookie issue. More than three-quarters of respondents are turning to solutions based on artificial intelligence. In addition, marketers are increasing spending on social media and search as they feel more pressure on these channels.
via corp.smartbrief.com
12.04.2022
