Microsoft has announced its plans to launch an Xbox mobile game store in 2024, in a bid to compete with tech giants Apple and Google. The store will feature a wide range of games optimized for mobile devices, including popular titles from Xbox Game Studios and other game developers.
The move comes as Microsoft looks to expand its reach in the mobile gaming market, which is currently dominated by Apple’s App Store and Google Play. By launching its own mobile game store, Microsoft aims to offer gamers a dedicated platform for Xbox games on their mobile devices, providing a seamless gaming experience.
The Xbox mobile game store will also integrate with Microsoft’s existing gaming ecosystem, including Xbox Game Pass, allowing users to access a vast library of games on their mobile devices.
In a statement, Microsoft CEO Satya Nadella said, “Gaming is one of the largest and fastest-growing forms of entertainment in the world, and we believe that mobile gaming is the next frontier. By launching the Xbox mobile game store, we are bringing the immersive, high-quality gaming experience of Xbox to even more players around the world.”
The launch of the Xbox mobile game store is expected to be a major milestone for Microsoft’s gaming division, which has seen significant growth in recent years. With the mobile gaming market set to reach $120 billion by 2023, Microsoft’s move into this space is expected to drive further growth for the company and its gaming ecosystem.