FIT scores that are individually calculated using an algorithm and combined to produce an overall score for each key account, enhanced user interface (UI), advanced audience selection features, audience market trend analysis, and list building tools have been designed to provide marketers with a platform for analysis behavior of new business prospects and stakeholders in existing client organizations.
In addition to the FIT score, the Cyance platform also includes a new user interface designed to help you interpret and analyze data at all levels. The updated dashboard includes several features, including top companies, a channel that allows users to access and analyze all accounts that meet customization criteria and trending topics that provide a summary picture of the interests of the target audience or segment.
“The FIT score was a particularly important development of the platform, as we wanted to build on our extensive knowledge of intent data and provide marketers with more layers of information to offer the most accurate insights possible”, – says Jon Clarke, founder and chief product officer at Cyance. “Combining Cyance’s traditional strengths with improved features for audience selection will make it easy for B2B sales and marketing teams to focus their resources on those prospects that are most likely to convert, while retaining existing customers.”
via research-live.com
