The main difference between brand marketing and product marketing is represented by their connotations. A product is a material or service that a company sells by communicating its marketing message and campaigns. On the other hand, a brand is a person or image that sells a company.
Both types of marketing go hand in hand for sustainable business growth. However, disagreements often arise between the respective departments of the company. How do these two specializations differ from each other:
1. Customer loyalty
Repeat purchase means customer loyalty to your brand. Excellent service and quality are the keys to product marketing, while widespread acceptance of such attributes is the job of brand marketing.
2. Durability
Brand marketing leads a company to long-term success and ensures sustainability through a mission and vision. This helps the business to survive in unforeseen circumstances. A brand is forever, but a product can be replaced.
3. Delivered value
Product marketing aims to create tangible value through the provision of quality products and services. Customer satisfaction remains the focus. Brand marketing, on the other hand, focuses on intangible aspects; on how consumers perceive the brand.
In the early stages, product marketing can successfully provide insight into customer needs and market dynamics through market research. Brand marketing at the initial stage of creating a product creates brand recognition and identity.
via customerthink.com
