Search Engine Optimization (SEO)
- Technical Website Analysis
- Keyword research & selection
- Keyword mapping to target pages
- Title Tags & Meta descriptions
- Robots.txt optimization
- XML sitemap creation & submission
- Information architecture audit
- Initial external link analysis and disavow
- Link redirect audit
- Internal linking restructuring & optimization
- Duplicate content analysis
- Header Tags Optimized (Ex. H1s)
- Image, video optimization
- Custom 404 error page setup and optimization
- Google Analytics setup w/ conversion tracking
- Ongoing quarterly keyword ranking reporting
- A/B Testing of SERP title & description to improve clickthrough