1. Take social proof to the next level
From a B2B perspective, proximity campaigns work very well. If you have a satisfied customer in a particular industry, it is very effective to connect with other potential customers in the same industry that they know. The closer a happy customer is, the greater the value of social proof.
2. Target Opt-In Clients With An ABM Strategy
A targeted account-based marketing strategy for subscribed customers ensured a competitive price and product strategy, as well as an opportunity to try out the product. This allowed for personalization, a unique customer experience, and thoughtful content marketing.
3. Take Your Social Media Lead Generation Strategy Off Social Media
Recently, we started to take our social media lead generation strategy off social media by emailing those who follow and engage on our profile. We collected each person’s name, business, industry, and a sentence about our engagement in our CRM and then sent out a personalized email including all of those fields. Our response rate was over 50%, and our booking rate was over 15%. – Alexa Dagostino, Marketing By Modification, LTD
4. Use Zero-Party Data To Personalize Campaigns
Digital music streaming service Tidal uses zero-party data for the personalization of its campaigns. They identify users as students, first responders, and military service members, then send them relevant ad experiences. With regular data, marketers make inferences as to who someone may be. With zero-party data, customers are sharing their data with Tidal in exchange for a benefit that makes them feel good. – Sai Koppala, SheerID
