The Different Traffic Sources

There are many sources of website traffic, from organic traffic to email to paid search traffic.

Organic Search

Organic traffic occurs when a visitor clicks on a link from a search engine result. To increase website traffic from search engines, enhance your high-traffic pages or blog posts with additional content, keywords, and rich media.

Referral Traffic

Referral traffic occurs when a visitor comes to your site from another site, such as news outlets, business directories, and other sites that don’t fit into the social media basket. In today’s digitally-driven supply chain, shoppers do most of their business online, and if you want to increase traffic from referral sources, list your website on all relevant business directories like Google My Business, YP, and Thomasnet .com.

Direct Traffic

Direct traffic occurs when a visitor comes to your site by typing your site’s URL directly into the browser. This is common if your website matches your business name, as some browsers will automatically fill in and direct the user to their destination without going to a search engine.

Social Traffic

Social media traffic is when a visitor comes to your site by clicking on one of your social media posts. Social media posts and PSA are great for industrial products and services because you can create visually appealing posts for specific audiences. Create short videos to promote your company – research shows that 89% of viewers are more likely to buy a product after watching a product video.

via thomasnet.com