1. Host virtual events
Live virtual events are a great way to engage and talk with customers and potential leads in real time. Use live events to share solutions, answer questions, or highlight updates that are of real value to people.
2. Post content to stay active on your LinkedIn feed
It is important to participate in the various features that LinkedIn has to offer in order to get maximum visibility. Plan to post content from your company page frequently to stay active.
3. Use Sponsored Content in Website Conversion Campaigns
Using the Website Conversions campaign objective, you can create sponsored content to encourage people to click through to your website. From there, you can highlight things like a lead magnet or newsletter signup.
4. Use LinkedIn Lead Forms
You can use the LinkedIn Lead Generation Campaign objective to find leads without having to go to your website. This campaign setup includes custom lead forms that people can fill out right on the platform.
via jdsupra.com
