No one could have foreseen the pandemic and its implications for business models, industries and marketing strategies. This has defied existing B2B rules and ruined many great plans. What we need now is to put in place inbound and outbound lead generation strategies that will open the door to new customer segments and potential sales.
1. Rediscover the journey:
As many companies have already realized, what worked in the past may not be as successful today, and stable and predictable growth is not guaranteed.
Designate crisis response teams that plan and prepare for unexpected disruptions. The response plans that these teams develop should align with your overall strategy, purpose, and objectives.
Eliminate silos between teams to seamlessly share information, integrate software and leverage technologies that support crisis response.
2. Invest in Lead Generation Software
Identifying and qualifying leads is a time-consuming task that can be challenging for professionals with full schedules.
Lead generation software facilitates the precise process of lead generation, qualification, and management to service contacts your team can reach out to.
The increased level of accuracy allows teams to analyze potential targets and personalize communications to achieve greater success.
3. Email Marketing
Success in business starts with attracting potential customers.
Leads are brands that are interested in your offerings, and email marketing is a strategy that helps you keep that interest and turn it into a conversion.
Create lead magnets. Explore existing and emerging pain points or needs to create resources that can help your audience.
In addition to lead magnets, you’ll also need relevant and informative content to drive signups and retain followers. Use a variety of content formats including blogs, videos, webinars, infographics, and more.
Also, use free and paid publications to promote your offers and generate email leads.
via inventiva.co.in
