A startup, like any other company, should be engaged in PR – this can pay off well by attracting new customers, partners, investors, and talents. In general, the founders are aware of the impact of communications on their business, but some of them still consider themselves PR people.
However, the desire to implement self-guided PR is often based on a desire to save a limited budget, coupled with the belief that “PR is easy” and founders have the best understanding of how to represent their company. Unfortunately, the results of DIY PR may be contrary to these best intentions. There are many nuances in dealing with journalists that startup founders are simply unaware of, not to mention that PR work distracts them from what they really should be doing – from running a business.
PR can help a startup grow, increase revenue, and build a strong HR brand. But with DIY PR, these benefits are hard to achieve. By becoming a PR for themselves, founders spend an enormous amount of time and energy focusing less on their company. The truth is that no job can be done properly by someone who keeps several plates spinning at once.
